Jennifer is the founder of SmartHER, where she dedicates her time to coaching divorced and widowed clients to financial strength. She is also the Director of Financial Planning and Wealth Management at Kinloch Capital. A financial professional for over 25 years, she has served her clients most recently as a Certified Financial Planner® for two decades and previously as a Trust Officer and Municipal Bond Analyst early in her career.

Jennifer’s approach is marked by a commitment to comprehensive financial planning. This entails more than just blind investments; it encompasses a meticulous strategy covering investments, insurance, risk analysis, college and retirement planning, tax strategies, cash flow analysis (spending plan), savings, debt management and more. She tailors each plan to her clients’ unique needs, considering everything from monthly bills to creating a reliable stream of income. Jennifer understands how important consistency and reliability are, especially for those experiencing the turbulence of divorce or loss.

As an unbiased listener and unwavering support system, Jennifer aims to meet her clients on every level. She is committed to fostering a sense of community and combines insights from her own divorce with her expertise to provide guidance. Jennifer believes in the power of shared stories, providing sanctuary through the trauma of loss and understanding no one gets married with the expectation of divorce. She knows it’s a reality that can happen to anyone.

It is Jennifer’s mission to ensure that her clients know they’re not alone in their journey. She was recently awarded the 2023 RVA Power Women Awards for Banking and Finance and is dedicated to empowering each of her clients to financial strength.