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Our Story

Expertise with Empathy

As a Certified Financial Planner ® professional for over 25 years, Jennifer has been taking care of helping her clients meet their financial planning goals. Earlier in her career, Jennifer was a Trust Officer at a regional bank as well as a Municipal Bond Analyst.

After experiencing a divorce herself, Jennifer realized her financial planning expertise could benefit other women. Having earned the CDFA® designation, Jennifer offers financial coaching to empower women who are going through a divorce or loss. She helps women take charge of their financial world and build a team around them that will offer long-term support and sometimes even friendships.

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Meet Our Team

Jennifer Berdell, CFP®, CDFA®

Founder / Senior Financial Coach

Jennifer is the founder of SmartHER, where she dedicates her time to coaching divorced and widowed clients to financial strength.

Talley Baratka

Financial Coach

Talley provides personalized financial analysis and coaching for SmartHER clients.

Words from our Clients

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Put SmartHER in
Your Corner

Whether you are considering divorce or have found yourself recently widowed, you don’t have to go through it alone.

We’re here to help you navigate your financial options and decisions – whatever your situation may be.

NOTE: For your privacy, we’ll follow up personally using your preferred contact method (no automatic emails).